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Recycling Communications
Background
A key component in recycling is communications. Clear and concise recycling communications improves collection results, material quality, and helps establish a positive
relationship with communities and other target audiences.
Moore & Associates has developed successful communication programs based on years of research and practical experience. These seasoned methods save time and money by optimizing recycling program results.
Scope
Recycling Communications has four components.
- Research - Conducting audits of current programs, establishing baseline, providing target audience profile;
- Recommendations - Based on the research findings, Moore & Associates develops customized outreach program;
- Implementation – Assistance in implementing marketing communications outreach to the public;
- Follow-up - Moore & Associates closely monitors progress, measures results, offers changes and guidance where necessary.
Deliverables
For maximum results with minimal involvement of key personnel, Moore & Associates provides turn-key communications program which include:
Communication planning and strategy
- Effective customized ads;
- Media placement services;
- A handbook of recycling communication outreach techniques;
- Prepared print collateral and educational materials for distribution;
- Budget guidelines based on MSMA data for the surrounding communities;
- School "kits" for demonstrating recycling.
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